South Korea's LG Electronics has teamed up with Italy's high-end apparel and accessories manufacturer - PRADA - to produce an equally high-end phone.
PRADA's president and CEO Patrizio Bertelli announced that the two companies were looking to develop a "break-through."
Rather than adding the PRADA brand name to an existing product, Bertelli explained that the two companies worked together to give their new phone a "very strong character and unique style, both in its contents and in its design."
The PRADA Phone by LG plays music and videos on a wide, LCD touchscreen. It has a 2-megapixel camera, eight megabytes of internal memory. It has no keyboards and comes with a screen protector,and it's very own PRADA leather case holder.
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I love the sleekness of the phone and the fact that it's rumored to be giving Apple's iPhone a run for their money.
The LG PRADA phone will retail at about 600 Euros and will be launched in Europe in Late Feburary 2007, in Korea in the second quarter of 2007, and all other Asian countries in late March 2007. No word yet on the launch in the United States as of yet.
