January 19, 2007

bebe names Rebecca Romijin as the new face

I think that bebe is definitely trying to rebrand their image,to cater to an older female demographic. They recently signed on Eva Longoria as the face of bebe sport and now they have switched to Rebecca Romijin to represent their label for Summer 2007, dropping Mischa Barton. Can't wait to see the new ads.

Rebecca Romijin

Eva Longoria wearing bebe with Ken Paves and Jessica Simpson