January 23, 2007

Diesel Spring/Summer 2007 Ads

I saw these beautifully shot Ad campaigns from Diesel in a magazine recently was in love with the concept. Now fabsugar.com has stated that this season they (Diesel) decided to take the social commentary angle. Shot by Terry Richardson, the ads feature everyday scenes that have been drastically altered due to rising temperatures and seas.

Diesel has always been pretty provocative in their ads and this time, it's no different. I applaud the direction to take these Ads to reflect on what is going on in Today's World. Of course, the juxtaposition of images - as in what seems to be New York City under siege of a flood, the Great Wall of China covered in Sand, makes for great photos and a sure distraction when one is bombarded with so many Ads in a magazine.

I want to see these Ads on Billboards everywhere, Diesel, are you listening?